Tag Archives: Ident

Creating our Third Ident: Candle

With our first two ideas for an ident proving to be a disaster, Emelia and I hoped that our idea of the candles would work out well. The original plan was to have multiple candles all lit, flickering in a dark location. However, when setting up the many candles all with varying height, widths and colour the shot was not as aesthetically pleasing as I had originally envisaged. I then tried the same shot using just one, fairly large candle. In my opinion, this looked a whole lot better. It was then when I remembered that one of the features of an ident promoted simplicity. Because of this, I decided to stick with just the one candle. After many retakes and lots of fiddling with the lighting, I thought that it looked most effective when the candle was the only source of light in the room; this meant that when blown out, the room fell into pitch black. I decided to go with this as I thought when the room goes pitch black, the title of the production company could appear. I also played around with the various settings on my phone, for example time-lapse and slow motion. In the end I decided to film using slow motion as, in my opinion, this created a rather eery and foreboding atmosphere. It also looked a whole lot more graceful and aesthetic in my opinion. Here is the original footage that I used before editing…

The next stage was importing the footage into iMovie. After this, I cut the video right down as idents are not meant to be too long. I cut the footage down so that the candle is shown to be blown out into a dark screen. The next thing that I had to worry about was adding the name of the production company. Although one of our original ideas, Emelia and I had not originally come up with a name for this specific ident. At first I was keen to call it “Candlewick Pictures”. However, no matter how much I tried, I could not get this to fit into the text option that I had chosen. Because of this, I went onto thesaurus.com and began looking for alternative words to light, bright, candle, fire, etc. After a lengthy search, I found the word lucent. The definition for lucent is “glowing with or giving off light”. I then asked my Mum for her opinion on the name, she loved the name and also mentioned that it also reminded her of some sort of sorcery or evil/demon; this gave me more confidence with the name as it could be linked into the thriller genre. When I was finally happy with the name, I played around with the various functions for text and chose the “Focus” effect for the text. I then had to choose a font. This proved to be one of the most difficult parts for me as I could simply not decide. In the end, I settled for “Baskerville” in the size 144. After this, I added a fade to make sure that the introduction was smooth and also so that the flickering of the flame was included. I thought this was fairly important as the flickering adds an eery tone and relates the ident to the genre of thriller. Here is the final candle ident…

I am happy with how this ident turned out. I feel as though it sets the tone and flow for the upcoming film opening and relates to our chosen genre well. Emelia and I have chosen to play the soundtrack from the film opening over the two idents in attempt to bring it all together. Because of this, we do not have to search for music for the idents. Emelia and I are now brainstorming, thinking about what we could use for our animated ident.

Creating our Second Ident: Eyes

Our next ident to create was for our “Flicker Pictures”. Emelia and I thought that it would be best to actually film some eyes for this ident rather than to struggle with Motion once again. We decided to simply film my eyes and then use Final Cut Pro to edit later on. To film this, Emelia and I found a pitch black room and used an iPhone camera, with flash, and filmed my eyes…

Emelia and I had originally planned to take this footage and add various colour palettes and effects to it. We also planned to edit it so that the eyes would appear to be ‘normal’ until the whole screen flickered to reveal the rolled back eyes with the veins and then back to ‘normal’. Although Emelia and I were happy with the quality of the video, it is fairly shaky. This is because we filmed at school and so I did not have my tripod for my phone with me. We could have easily filmed again with the tripod the next day, but we came to the decision that our planned “Flicker” ident would not fit in with the rest of our film as well as we had originally hoped. Because of this, Emelia and I decided to move onto our next ident idea…

Creating our First Ident: Dandelion

Emelia and I planned to find an image of a dandelion off of the internet and trace it in order to get a realistic drawing for our first animated ident. After a brief search on Google Images, we had found the perfect image…


We downloaded this image onto the desktop and then moved it into Motion. After a brief practise using the tools on Motion, we traced the image. After careful tracing, Emelia and I had our finished outline. However, we were not happy with how it looked and so tried a new approach. We then moved the image into Pixelmatr and coloured out the background and turned it black. Although we felt this version looked better than before, we were still not happy with it as some parts of green were still visible and it was clear that we had just coloured the original background…


Emelia and I decided to drop the idea of a dandelion after we wasted a considerable amount of time trying to make it work. We decided to move on onto the ident of the flickering eyes…

Rough Ideas for Idents…

It was now time for Emelia and I to begin designing and creating a set of idents for our film opening. Ideally, Emelia and I would like to animate one ident, using the software Motion, and to film one in real life. We would like to do a mix of the two as we feel that it will display more method and skill.

The first thing that Emelia and I thought about was how to link our idents into our chosen genre, thriller. Due to this being our genre, we thought that an ident involving an aesthetically pleasing, simple event would fit nicely. We also tried to incorporate some sort of event that would forebode a bad thing happening in the upcoming film. The first ident idea that we came up with was of a simple dandelion. We would animate this particular ident and have the seeds blowing in the wind over our chosen title. Our next idea for an animated ident involved a forest of trees with one falling down in the centre to reveal the title. We then began to think of more simple ideas, we came up with the idea of a door being slammed shut in a dark film; this would be easy to film. We then branched off this simple idea and came up with the idea of some candles flickering in the dark and then blowing out to reveal the title; this has a simple yet slightly sinister tone to it and we can imagine it being fairly aesthetic. Emelia and I then tried to think of ideas for an ident that links to our chosen genre of a thriller. We wanted to film a pair of eyes and then would add an effect to make the screen flicker to reveal eyes with the colour completely washed out and then flicker back to normal. We then had the idea to have a rocking chair in a simple and dingy room that would gradually gain pace; this could be either animated or filmed and so gives us some leeway. Here are our first six rough ideas for an ident… 16667218_696549787193012_1002824851_o.jpgEmelia and I plan to use two or three idents in our end product and so our next stage was to  pick out our favourite three. In the end, we picked the dandelion, eyes and candles. We chose these three as we believe that they will best suit our storyline and pace of the film. We also feel as though they are possible to create in our limited time frame. Now that we have our three favourites, Emelia and I need to plan how to film them and what to call them. For the dandelion ident we have thought about the name “Covet Productions”. The word covet means to yearn to possess something, especially something belonging to another. We liked how it sounded and although it does not link directly to the dandelion on the ident, it could link to our storyline. We liked the sound of “Flicker Pictures” for our ident based on the eyes. This would directly link to the actions occurring in the ident and sounds rather catchy. Here are our three final chosen idents… 16651346_696561747191816_1007018293_o.jpg

Examples of Well Known Idents…

In order to help us understand what to include when making our idents, Emelia looked into famous examples of idents in the film industry…

“Now that Emilia and I are familiar with the various codes and conventions to a film ident, we are now analysing examples of well known idents. By doing this, Emilia and I are seeing how the codes and conventions have been included. We also believe that we may draw some inspiration from watching various other professional idents…

Universal Studios

This is the ident for Universal. This is one of the most famous idents probably due to its audio and the fact that the company has been around for such a long time. Overall the ident has a simple idea. By using the name Universal they have visualized that into the ident. This is another thing that will help people to remember them. Although it is a simple idea it looks very complex and very aesthetically pleasing.

20th Century Fox

This is the ident for 20th Century Fox and once again this is probably best known for the catchy audio. This ident is also simple and shows the company name in massive letters with spotlights gleaming around it. The colours are striking and so encourage the audience to pay attention. This is something that we could possibly incorporate into our idents.


This is the ident for DreamWorks Animation. DreamWorks Animation makes childrens movies and so the ident is made to appeal to children as it is soft and mellow with pretty images such as clouds and balloons. The words DreamWorks Animation at the end appear in bright different colours which appears childish and so appeals to children and makes them interested in the film they are about to watch.

Ghost House Pictures

Considering that me and Emelia are making a thriller film we thought we should watch the idents of a company that is known for making thriller and horror films. GhostHouse Pictures uses creepy music and quick movements to portray what kind of film the audience are about to be watching. The sudden movement interests the audience and the creepy tone already sets up what the movie is going to be like.

Blumhouse Productions

Blumhouse Productions are another company that are known for making horror films. They use similar techniques to Ghost House Productions because they both use creepy music and sudden movements to interest the audience. As well as that, both use dark settings to set the tone for the film This is something that me and Emelia think we will be able to incorporate into our idents.”

Emelia and I plan to use and incorporate the information learnt from researching other well known idents in an attempt to create a set of professional and aesthetic idents. We now feel as though we are ready to begin planning and creating our own idents…

The Purge: Anarchy Opening

In order to get an accurate idea into the structure of film openings, Emelia and I watched a few two minute film openings and decided to create timelines. By creating timelines, we could note down the various features, when they appeared and how long they lasted for. From doing this, we hope to have a better idea of the form and structure of film openings. Hopefully, this extra knowledge will help us to create an accurate and believable film opening. Due to our previous pre-production work, Emelia and I have already chosen our genre. Due to this, we have decided to look into the openings of thriller films only as this way we will know the specific features and how to relate them to the thriller genre.

Firstly, I watched the beginning to ‘The Purge: Anarchy’. This is an American thriller directed by James DeMonaco. I chose this film opening to analyse first as I felt the structure of the various idents and logos was fairly clear.

00:00:00 – 00:00:24 : Firstly, the Universal logo sequence plays. Over the top of this, a non-diegetic, tense and sinister composed score plays; this adds tension and immediately indicates what genre the upcoming film will belong to.  The sequence then fades to black.

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00:00:25 – 00:00:40 : The next ident sequence then plays for ‘BH Productions’. Over this, the same dark score is played; this connects the two and further builds tension. The sequence then once again fades to black.

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00:00:41 – 00:00:53 : The final company logo sequence occurs. The company is ‘Platinum Dunes’. The same score is played; however, it is less busy and more eerie. The sequence then once again fades to black.

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00:00:56 – 00:01:09 : The film then begins. However, an opening scene does not immediately begin. First, facts are given to give background and understanding to the film. The composed score is now fairly simple. This simplicity adds tension. This scene then fades to black.

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00:01:11 – 00:01:19 : The title of the film, ‘The Purge: Anarchy’, then suddenly appears. The composition’s dynamics increase as the title appears and then decrease as the sequence proceeds. This is a shock and draws attention to the title.

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00:01:23 – 00:01:31 : Then, the opening shows the time and date of the following scene. It also mentions the major event that will occur further on in the film. The eerie composed score continues to play and the scene fades to black.

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00:01:35 : Fade in to the opening scene. This scene begins with a close up and then shows a wide shot. There are emphasised diegetic sounds such as money and footsteps.

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00:01:49 : The diegetic sound of the news on the television begins; this introduces the upcoming major event in the film and builds tension.

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Research into Form…

Emelia and I decided to begin with a brief research into the form and structure of a film opening. We wanted to get a succint  overview of what to look out for when completing our timelines. By doing this, we had an idea in our heads of the key moments in the beginning of a film and so could begin to think about what to put into ours. Once we have watched the beginnings of a handful of films and analysed their timelines, we plan to do a more in depth research. However, for now here is our mind map to show the short, yet concise, aspects of a film opening…


Foundation Portfolio in Media

We have recently been introduced to our task for our coursework. This coursework will count for 50% of our overall AS mark. Our task is to “create the titles and opening of a new fiction film to last a maximum of two minutes”. For this aspect to the course, we will be working in twos. I am working with Emelia Rodgers as we get along, work well together and enjoyed working together at GCSE. In order to earn the highest mark that we can, there is going to be a lot of work put into this task. The planning work put into the task fits into the ‘Pre-Production’ category of the project. In todays lesson we went through the various aspects that we will need to include in our pre production planning. There is a lot to think about including…

Form: Firstly we will need to research the form of film openings in order to understand what the task is exactly asking of us. To complete this, we will research the common conventions in existing film openings. Then, we shall watch a few openings and plot the timeline in order to get a sense of what is expected and how to structure it. For example, how much actual film footage to include, how to relate the beginning to the plot of the entire film and of course the various aspects such as idents needed in every film opening.

Genre: Next, we need to search our options. We will look into the many genres out there and choose our favourite. In order to choose successfully, we need to understand the genre features to each. We will also need to know what an audience expects when watching a certain genre in order to base our film around that in attempt to make it as interesting and realistic as possible.

Idea: Once we have our chosen genre, we will need to think of an idea for our film. In order to plan the opening, we will need to plot an entire film. We will also need to come up with a title for our film in this section of the pre production.

Pitch: When we have chosen our genre and come up with an idea/plot we will need to begin the process of creating a pitch. In order to create a professional script, we will need to research the conventions to a pitch. We shall then write the script to a time limit of 30 seconds. We shall then rehearse our pitch so that it will seem thought out, convincing and professional when sharing it with our class, teachers and camera. From this, we will receive feedback, criticism and advice from others in an attempt to perfect our final idea so that we can then move onto the next step…

Script: The next step in the process is to produce a script for our 2 minute opening. We can not, however, just note down what we would like our characters to say. In order to complete this aspect to the highest standard, we will need to once again research the codes and conventions of a genuine, professional script. Once we have produced our script, we will have a read through and receive progressive feedback in order to get it as perfect as we can.

Storyboards: After writing our scripts, we will move onto creating storyboards. First, we will need to (once again) research the codes and conventions to a professional set of storyboards. We shall then hand draw our own set in as much detail as possible. After this, we will find an alternative way of creating storyboards in order to create an animated version. We shall then show these copies to others in order to receive some constructive feedback.

Branding: In order to complete the task successfully, we will need to create everything shown in the film. This includes the logos and idents of companies shown at the beginning. We will use a software called “Motion” for the first time and attempt to create a set of logos and idents to use in our opening in order to make it seem as realistic as possible.

Practical Preparations: The final stage to our pre production preparations are to make sure we have everything ready for filming. We will have to contact and organise some actors and various locations to film in. We will also need to practise the makeup and hair for the film as well as organising costumes and a filming schedule. On top of this, we will have to make sure that we know how to work the equipment properly and organise using it for filming.

Once we have completed all of the pre production work, we will be ready to film. We have been given the Christmas holidays to film footage for our film so that we can begin editing when we return.