In order to help us understand what to include when making our idents, Emelia looked into famous examples of idents in the film industry…
“Now that Emilia and I are familiar with the various codes and conventions to a film ident, we are now analysing examples of well known idents. By doing this, Emilia and I are seeing how the codes and conventions have been included. We also believe that we may draw some inspiration from watching various other professional idents…
This is the ident for Universal. This is one of the most famous idents probably due to its audio and the fact that the company has been around for such a long time. Overall the ident has a simple idea. By using the name Universal they have visualized that into the ident. This is another thing that will help people to remember them. Although it is a simple idea it looks very complex and very aesthetically pleasing.
20th Century Fox
This is the ident for 20th Century Fox and once again this is probably best known for the catchy audio. This ident is also simple and shows the company name in massive letters with spotlights gleaming around it. The colours are striking and so encourage the audience to pay attention. This is something that we could possibly incorporate into our idents.
This is the ident for DreamWorks Animation. DreamWorks Animation makes childrens movies and so the ident is made to appeal to children as it is soft and mellow with pretty images such as clouds and balloons. The words DreamWorks Animation at the end appear in bright different colours which appears childish and so appeals to children and makes them interested in the film they are about to watch.
Ghost House Pictures
Considering that me and Emelia are making a thriller film we thought we should watch the idents of a company that is known for making thriller and horror films. GhostHouse Pictures uses creepy music and quick movements to portray what kind of film the audience are about to be watching. The sudden movement interests the audience and the creepy tone already sets up what the movie is going to be like.
Blumhouse Productions are another company that are known for making horror films. They use similar techniques to Ghost House Productions because they both use creepy music and sudden movements to interest the audience. As well as that, both use dark settings to set the tone for the film This is something that me and Emelia think we will be able to incorporate into our idents.”
Emelia and I plan to use and incorporate the information learnt from researching other well known idents in an attempt to create a set of professional and aesthetic idents. We now feel as though we are ready to begin planning and creating our own idents…